Product Designer

Layla
Zonoozi

📍 Toronto, Canada

About

I design the gap between intent and interface

Product Designer with 8 years of experience scaling marketplaces, B2B SaaS, and e-commerce platforms, focused on all things growth. Lately, I've been leaning into the world of AI to make design workflows even sharper and more intuitive.

Skills

Growth Design User Interface Design User Experience Design Interaction Design Wireframing Rapid Prototyping User Research Usability Testing A/B Testing AI Workflow Integration AI-Assisted Research & Ideation AI Prototyping & Testing Prompt Engineering for UX

Tools & Technologies

Figma Cursor Claude Adobe Suite UserTesting Google Analytics

Experience

Where I've been

2024 — Now

Hootsuite

Sr. Product Designer — Growth & Welcome

Leading design for the Growth & Welcome team. Shaping the end-to-end sign-up and onboarding experience for e-commerce and enterprise users. Launched onboarding plan to accelerate user activation. Built AI-integrated product templates and a centralized UXD prompt library, reducing design iteration time.

2022 — 2024

Kijiji Canada

UX Designer

Delivered 20+ core features across mobile and web platforms. Leveraged data-driven insights to optimize search discovery and seller flows. Actively maintained product's design system and component library to ensure cross-platform cohesion.

2019 — 2022

Digital Natives

Product Designer

Led digital design initiatives for Audi Canada's e-commerce and web presence. Managed end-to-end design of the LiveDifferent app, including admin systems and user task flows. Validated solutions through dealership testing and competitive analysis.

2017 — 2018

Digikala · Tehran

UI/UX Designer

Designed and launched the platform's first internal monetization system. Conducted user interviews and testing to build journey maps and actionable personas. Established the organization's foundational component library.

Work